How we launch and run it with you

Getting online is the hard part. So we do it with you.

Opening your doors or moving off another tool, standing up a branded app, website, booking and payments is weeks of work most owners do not have. So we lead the whole launch with you: one kickoff call, a build we do for you, your team trained, a go-live we run together, and a real person keeping it running every day after.

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Right now, that person is Sean Roberts, who founded Sodal. He leads your launch and stays your point of contact after go-live. As we grow, you will still have one named lead who knows your setup and answers you directly.

From first call to fully running

Five steps. Almost all of them are ours.

The whole launch, start to finish. Each step puts the little you do beside the lot we do, so you can see exactly what you are handing off before you commit to anything.

Step 01 · The kickoff call

We learn how you run, not a form you fill out.

One call, no setup wizard. We learn your brand, how your week is actually shaped, and what you want your people to experience when they book with you. Classes, lessons, courts, seasons or programs, whatever you run, you describe it and we take it from there.

You

Show up to one 30-minute call
Tell us how you want it to run
Point us at anything you already have

Your lead

Learns your brand, your programs, your plans and your policies
Maps out what to build, and what to move if you are switching
Scopes the whole launch around your calendar

Step 02 · The build

We build the whole thing, including the migration you are dreading.

We build your branded app and website, wire up booking and payments, and connect your own account so the money comes straight to you. If you are coming from another tool, we also move your people, your schedule and their packages across. That migration is the job owners dread, and it is the one we take off you entirely.

You

Approve the brand and a few details
Keep doing what you do; we handle the setup

Your lead

Builds your app and website in your brand
Sets up booking, sign-ups, plans and policies to match how you run
Connects your own payments account with 0% added by us
If you are switching, moves every one of your people across with their packs and credits intact
Carries over renewal dates so no one is dropped or double-charged
Checks every detail before go-live so nothing is missing on day one

Step 03 · Your team gets confident

Your team learns it on the situations they actually hit.

Before you go live, we walk your team through booking, payments, forms and messages using the things that really come up in your week. A parent who needs to switch a lesson. A player who signed up twice. A refund on a session that got rained out. They finish knowing what to do when it happens for real.

You

Gather whoever runs your front desk, your classes or your programs
Ask the awkward what-if questions

Your lead

Trains your team on real scenarios, in your own setup
Fits the session around your team’s shifts
Records it so anyone who missed it can catch up later
Leaves your staff confident before launch day

Step 04 · Launch day

We go live with you, not at you.

We pick the launch window around your schedule and go live together. Your people get an app with your name on it, your team already knows the ropes, and a real person watches the whole thing as it happens. If something breaks on launch day, it is our problem to fix, and we are already there.

You

Pick a launch window that suits your week
Tell your people the app is live

Your lead

Runs the go-live and watches it in real time
Handles the first-day snags so you do not have to
Stays on hand through launch week

Step 05 · Every day after

The part that never ends: we keep running it.

This is the month most tools stop helping you. We keep hosting it, updating it and keeping your website found in search. Retention runs for you in the background, flagging the people who have gone quiet and drafting a message back in your own voice. You get a dashboard worth glancing at, and a person who knows your setup when you would rather just ask someone.

You

Glance at your dashboard when you want to
Ask your lead anything, anytime

Your lead

Hosts, updates and maintains everything
Keeps your website current and findable
Runs retention: flags the people slipping, drafts the message
Stays your one real contact, by name

Stillwater PilatesTuesday, July 1

Lena Marsh

Retention

Spot members drifting away and let AI draft the outreach in your studio’s voice. Review, send, and clear a few each week to keep them coming back.

Members slipping away · 2 flagged

Hannah BeckMember · 2 yrsQuiet 3 wks
Usually comes 3x a week. No visit in 19 days.
Marcus ItoMember · 8 moSlowing down
Down from 2x a week to once this month.

Fill the right classes

Sat 8:30 AM · Slow Reformer
Waitlisted three weeks running. Add a second Saturday session.
Add session
Fri 12:00 PM · Mat Foundations
Averaging 30% full. Consider moving it to an evening slot.
Review

AI win-back draft

Drafted by Sodal AITo Hannah Beck

Hi Hannah, we have missed you on the reformer these last few weeks. Your Tuesday 6:30 spot is open if you would like it back. No pressure, just here when you are ready.

Edit & sendYou always review before it sends.

You glance at this. Sodal keeps everything behind it running.View the website →

Months after launch · Lena Marsh still working your retention · live sample

And if you ever leave

We earn the relationship every month. Nothing holds you hostage.

We would rather keep your business by being worth the money than by making it painful to leave. So the terms stay simple, and here they are in full.

Month to month
No long contract, and cancelling takes one conversation. You stay because it is working, and you decide that again every month.
Your own payments
Money from your bookings lands in your own account, in your own name. You keep 100% of what you charge, minus the standard card fees everyone pays, and we add 0% on top.
Your brand is yours
The name your people see is yours. We build under your brand from day one, and Sodal stays out of the way.

One relationship, start to keep

Not a handoff to a help center. A person who stays.

From the first call to month ten, it is the same person on the other end. You will not have to explain your setup to anyone twice.

Let’s map out your launch.

Book a 20-minute call and we will walk you through what your launch would actually look like: what we would build, what moving your people across involves, and what it costs. It is a conversation, and it is free.

Book a demo