THE YEAR-ONE MATH
What each option really costs in year one.
Assumptions: about 150 active people, $20,000/mo card volume ($240k/yr), single location. Added payment markup counts only what an option charges on top of standard Stripe processing (about 2.9% + $0.30), which everyone pays and is excluded. Figures as of June 2026; quote-only items are estimates.
Sodal founding math: $2,500 launch plus $99 a month for twelve months is $3,688. Regular pricing is $3,500 plus $299 a month, or $7,088.
The honest read: Punchpass and a do-it-yourself stack are genuinely cheaper in cash. Sodal does not beat them on price. It beats them on the fact that they are self-serve and Sodal runs the whole thing with you. Sodal beats Mindbody, Arketa, and Momence on both.
Competitor figures from each vendor’s own pricing pages, as of June 2026. Mindbody’s app commission is as reported by third-party migration guides; quote-only items are estimates. See how we verify these